Case Study - Istec & Clonable - Scalable multilingualism without worries.

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Istec is an international industrial developer and supplier of sensors and measurement systems. In addition, the company offers specialized services in measuring, monitoring and securing industrial plants. With customers in the chemical, petrochemical and energy sectors, it is crucial for Istec that information is always correct, up-to-date and available in multiple languages.

Istec initially started by manually translating the WordPress website and processing the content in WPML. This quickly proved to be an intensive and error-prone process:

• High workload: Translations take a lot of time and energy.

• Rising costs: Translation was becoming an increasing cost.

• Error proneness: WPML increased the chances of incomplete or incorrect display.

For an innovative service provider like Istec, this was not a sustainable solution.

During a NIMA training, Michel Faas, Marketing Manager at Istec, was introduced to Clonable. The SaaS solution for automated website translations made an immediate impression. When Michel heard that Clonable offers an official WordPress plugin, he immediately decided to get in touch.

After a brief testing phase, during which some minor compatibility issues were quickly resolved, installation went smoothly. Clonable was running stable and reliable in a short time.

With Clonable, Istec can easily manage their multilingual websites:

• Efficient optimization:The built-in editor makes reviewing and editing texts quick and easy.

• Instant results:Foreign distributors always have up-to-date information in their own language.

• Improved findability:Within a short time, Istec saw a strong growth in visitors from Japan and France, among others.

After the success with the corporate website, Istec decided to translate the Istec Academy's e-learning environment as well. Thanks to Clonable, the interactive LearnDash environment was made seamlessly multilingual. This accelerates the onboarding of international employees and supports partners worldwide.

• Time and cost savings: No more manual translation work.

• Better customer service: Foreign partners always have access to up-to-date content.

• International growth: Improved SEO and increased traffic from key markets.

• Scalability: even internal platforms such as the Academy are integrated without a hitch.

With Clonable, Istec has made the switch from time-consuming manual translations to a scalable, error-free and future-proof solution. Everything is taken care of - from installation to daily use.