Visit Brabant stimulates multilingualism and internationalization in the leisure sector

Introduction: About Visit Brabant

Visit Brabant is the official destination marketing organization of North Brabant. The organization is committed to promoting the region as a tourist destination, attracting visitors from home and abroad. An important part of their strategy is to ensure that international guests not only discover Brabant, but actually end up with local entrepreneurs.

The challenge: Multilingual communication and international visibility

To attract more international visitors to Brabant, Visit Brabant invests heavily in multilingual campaigns and marketing efforts. But if the websites of Brabant entrepreneurs are not multilingual, these campaigns cannot reach their full potential. Foreign tourists may become interested, but if they don't find information in their own language, they still drop out.

Visit Brabant therefore wanted to support entrepreneurs with a complete and effective internationalization solution that went beyond translation.

The solution: a pilot with Clonable

In 2024, Visit Brabant launched a pilot with Clonable, allowing Brabant entrepreneurs to use the tool inexpensively. Clonable makes it possible to make websites available in multiple languages within minutes, without high costs or complicated implementations.

What sets Clonable apart is that it is not just a translation tool, but offers a complete solution for internationalization. In addition to automatic and always up-to-date translations, Clonable also offers smart marketing tools and localization capabilities.

Implementation: More than just translation - a complete internationalization strategy

Within the pilot, entrepreneurs in the Brabant leisure sector were given the opportunity to make their websites accessible to foreign visitors without complicated or time-consuming processes.

Clonable offers advanced tools that allow business owners to not only translate their websites, but also tailor them to the specific needs of their international audiences. Examples include:

• Automatic and customizable translations: Always up-to-date and easy to fine-tune.
• Localization options: Entrepreneurs can determine whether their Web site is displayed in a formal or informal tone-of-voice, which can make a big difference in Germany or France, for example.
• Marketing integration: The tool provides opportunities to implement specific SEO strategies by language and better tailor advertising campaigns to the local market.

In addition, Clonable supports entrepreneurs not only with the tool itself, but also with education and guidance. For example, webinars are organized for members of Visit Brabant, explaining how Clonable works and how companies can improve their international strategy.

See an example of such a webinar here.

Results: More international guests and better guest experience

As a result of the collaboration with Clonable, Brabant tourism entrepreneurs can now respond more effectively to the needs of international guests. This has led not only to improved online visibility, but also to a better guest experience and higher conversion rates. Foreign visitors can find the right information faster and easier, resulting in more bookings and visits to Brabant businesses.

Conclusion: Clonable as a strategic partner for destination marketing

This pilot shows that Clonable is not just a translation tool, but an essential partner in internationalization. By combining automated translations with smart marketing and localization options, Clonable helps tourism companies increase their international reach and position themselves more effectively in the marketplace.

For destination marketing organizations such as Visit Brabant, this means that international campaigns are better aligned with entrepreneurs' communications, making the region as a whole more attractive to foreign visitors. This makes Clonable an indispensable tool for any organization that wants to grow its tourism sector internationally.

Continued: collaboration in 2025 continued

The results of the pilot were so positive that Visit Brabant and Clonable decided to continue their cooperation in 2025. This gives even more Brabant entrepreneurs the opportunity to internationalize their website in a simple and effective way. This not only helps the entrepreneurs themselves, but also contributes to Visit Brabant's broader strategy to put North Brabant more strongly on the map as an international tourist destination.