Magento Need to translate your online store? Why “ Clonable ” is ideal for your translations

Magento is one of the best-known and most successful e-commerce platforms in the world. The CMS offers businesses a flexible and scalable solution for their online stores. One of the best features of Magento is the ability to create multiple store views, often intended for international use. This allows businesses to reach a wider audience by more easily translating their online store into multiple languages. However, when combined with Clonable , this system works even better. Why? We’ll explain that here.

Storeviews and translation: the 'old-fashioned' way

Using Magento store views for translations offers many advantages. First, it makes it easier for companies to reach international markets. By creating a store view for each language, companies can easily make their products and services available to a broader, more international audience. This can help increase sales and exposure to new potential customers. And those customers are more likely to buy products if the online store is translated for them.

But how do you handle the translations? Normally, online store owners using a Magento system have to arrange for a translation themselves and then paste it into the relevant store view. This is a huge undertaking. And it involves significant costs. For example, factor in the costs of the project manager on the team who takes on the “ Magento -website translation” project, the costs of the external translator (often paid per word), and the costs of the content manager who will enter the translated texts. And this has to be done continuously whenever new products are added to the product range, certain texts change, and so on, so the costs don’t just stop all at once. Furthermore, you need to keep in mind that the initial setup for a new language takes a lot of time, and that during that entire time, you won’t be generating any sales from your new international store.

Storeviews and Clonable: remain flexible while automatically translating

If the Magento online store owner wants to use Clonable to translate their Magento website into another language, the process begins exactly the same way as usual.

1. The web store builder creates a new storeview in which the basic configuration is put, such as the language, currency used, google analytics code, etc. This is done in a few hours.

2. Next, this store is put live, but set to 'no-index' so that the store is not visible to search engines. We call this store the so-called 'Ghost -storeview' at Clonable. The url of this store is then for example ghost-store-de.yourmagentostore.com

3. At Clonable we get to work cloning 'ghoststore-the.yourmagentostore.com' to a domain or subdomain. Which one this is that the customer chooses. For example, de.yourmagentostore.com or de-magentostore.com.

4. Any new changes or additions to the text are then automatically translated. This gives the online store flexibility so they no longer have to worry about translations but can still make changes to pages, menus, blog posts, SEO, payment methods, and more.

5. It is advisable to run a proofreader through the web store to check it for any translation errors. But the owner is free to decide how many hours and money they will spend on this.

In terms of costs, this saves a huge amount of money on the initial translations and the translations needed monthly to keep the web store up to date. As a web shop owner you remain flexible, because

• You can still easily change your design from the foreign variant.

• You can still exclude certain products, change prices etc. for the foreign market.

• If you want to build other pages for the foreign market, this can be done easily and without affecting the webshop in the original language.