E-commerce in Spain

Are you ready to take the leap into cross-border e-commerce in Spain? With 35 million online shoppers and a rapidly growing market, doing business in Spain offers enormous opportunities for Dutch online stores. Since local offerings in many niches still lag behind those in Northwestern Europe, now is the ideal time to enter the market. The number of sellers is still very low compared to countries like the Netherlands and Germany. With the Clonable platform, you can launch and manage your Spanish online store directly from your existing store, fully synchronized.

Online marketing and e-commerce in Spain: How do you reach local customers?

  • 92% use track & trace

  • 88% want the package delivered to their home

  • 76% think packaging should be recyclable

  • 61% prefer sustainable delivery

  • 37% expect to buy more from neighboring countries in the future

Top 3 foreign online purchases:
  1. China
  2. United Kingdom
  3. Germany
Top 3 product categories:
  1. Clothing & shoes (36%)
  2. Electronics (30%)
  3. Beauty & health (17%)
Top 3 favorite payment methods:
  1. Digital wallet (Paypal, Allpay; 37%)
  2. Payment card (29%)
  3. Credit card (24%)

Figures: Crossborder e-commerce shopper research conducted by the International Postal Cooperation (IPC)

Packaging

For Spanish customers, packaging is important; it should preferably be recyclable, and delivery must also be sustainable. In addition, Spain has particularly strict packaging laws. You must comply with these regulations as soon as you sell packaged products to consumers through your Spanish online store. You are required to register starting with the very first gram of packaging material that your company places on the market in Spain. This registration is handled through the Spanish organization Ecoembes. The website is available only in Spanish. After registering, you must display the Green Dot on your packaging. This indicates that the packaging is recyclable.

Every year you must declare the amount of packaging that was around your products. So from your registration, keep track of the total amount of packaging you have sold in Spain. If you do not comply with this law, you may receive a fine.

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