Why expand your website or shop abroad?

Are you unsure whether to expand your online store internationally? With a rapidly growing European e-commerce market, there are plenty of opportunities for cross-border sales: consumers are increasingly comfortable shopping across borders. If you want to sell internationally through your online store, you no longer have to choose between expensive translation agencies or manually maintaining separate international stores. With a centralized platform like Clonable , you can scale your international online store directly from your existing environment.

Before making a decision, it’s important to gain insight into the purchasing behavior of international customers. Every year, PostNL participates in the Cross-Border E-Commerce Shopper Survey, conducted by the International Postal Cooperation (IPC). This survey reveals interesting statistics about European online shoppers. 13% of visitors to Dutch online stores come from abroad. This growth is expected to continue: in 10 years, laws and regulations will be much more harmonized and focused on cross-border business, making ordering from abroad even easier and faster. It is therefore definitely worth taking the step of expanding your online store to sell abroad as well. Of course, you could do this by hiring a translator, having all your content translated, posting it on a newly created site, and then translating any new content as it is added. However, Clonable offers a cheaper and faster way!

Who can help expand an online store into international markets?

By cloning a site with Clonable , you can enter the international market in no time. Instead of hiring a translator, translating all your content, and building a new website, Clonable ensures you have a new, translated website within a few minutes. Why is it important to have a translated site via Clonable?

• Consumers prefer to store in their own language

• You can provide customers from any country with a great, tailored customer experience

• You’ll have the opportunity to offer your products to a broader international market

• You’ll be easier to find in search engines (SEO)

• More efficient campaigns and advertising abroad

Points to Consider When Setting Up an International Online Store Abroad

Simply cloning your site isn’t enough. There are important things to keep in mind. In the EU alone, there are 27 countries—each with its own rules and preferences.

That’s why you should always familiarize yourself with local market preferences. Which payment methods are most popular (such as Bancontact)? And which delivery options inspire trust? For example, do you want to expand your online store to Belgium first or do business in Germany? Then read our practical guides to find out what to look out for in each market.